A three-year campaign is proposed, with an annual budget of $33,000 allocated for contracted strategic planning(funding for implementation will need further discussion).

The campaign's primary objective is to ensure a unified strategy across all formats and agencies (excluding the school system). Establishing a cohesive theme that reflects the personalities, heritage and cultural identity of the community in the form of digital marketing, physical way-finding, and signage is essential to maintaining brand consistency and maximizing impact. City representation in form of Chamber of Commerce, municipal agencies, law enforcement and others need a unified message, sensibility and visual presence that reflect the community as a whole.

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Boone Clemmons, West OK Co-Op advisor, SWOSU Vice President of Public Relations, and co-owner of Wayfellow Consulting—a former rural community strategic marketing firm in Texas—has offered his expertise to support this initiative. Though not currently for hire on this project due to an overflowing schedule of endeavors, Boone is willing to speak at a meeting and offer potential agency options. 

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For the sake of reference, below is a link to a very digestible article on the topic of branding a city. It makes mention of Albuquerque's recent campaign that focused on the themes of "unpretentiousness, openness, and innovation" and other topics that are often missed in municipal (and other) marketing.

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ARTICLE LINK HERE